About

My love for design started from a young age - I grew up obsessively redesigning my room, poring over fashion magazines, landing newspaper features at the age of 6 for paintings of dolphins (LOL). I have a deep passion for the arts - my mission is and always has been to make everything around me more beautiful, and so I did. 

My official introduction to the design field was via the interiors industry. I was designing immersive hospitality experiences in hotels, spas, chic bars.. Using design psychology to mold how it felt to be in that space. I was creating a physical manifestation of a brand. I loved it, and I was gifted at it - working on multi-million dollar projects’ creative directions, attending high-profile client presentations, at my dream job in LA at the age of 21.   

ceo + LEAD DESIGNER

Meet Amelia

      orking in this niche solidified for me there was more to design than beauty. These businesses were investing in their physical brand experience - and they were making massive returns. They were landing press, increasing traffic, and taking their business to the next level via strategic design. I had to know more. I went back to school to pursue a Marketing-focused MBA.  

I spent 4 years sitting in Interior Architecture classes where business was never discussed, and now I sat in Marketing + Business courses where they didn’t discuss design. But I knew intuitively that the two are intimately connected. 

I wanted to test the power of this intersection between design and business. I developed a concept for a female-focused product and entered both of my MBA program’s pitch competitions. I swept both competitions, landing two first place awards, over $25k in funding and a placement in a nationally ranked business accelerator program. What the judges kept telling me was that I hadn’t just built a product, I had built a brand. 

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     t has been my mission since to hone this skill, and use it to help women in business build a visual identity that feels good to share, drives their profits, and serves as a foundation for landing high-level press, partnerships, and a roster of dream clients.  

Today I use my 5+ years of interdisciplinary design and business experience to craft artful, business-driven brand identities - across logo design, creative directions, imagery, messaging, web design, and graphics, transforming 30+ businesses in our first year. 

When I am not designing, you can find me curating my closet of vintage fashion, browsing chic AirBnBs, re-decorating my downtown apartment, and trying local boutique coffee shops. 

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